Go Parents


Go Parents is a physical and digital space in Lisbon, with courses, workshops and pre- and post-natal consultations for all types of families. They have great tutors and experts willing to help parents who immigrated to Portugal to adapt and find enough information to be more confident and happy in the new country they now call home.

What we did:

Branding / Naming / Collateral / Illustration / Uniform /  Social Media Templates



We created a flexible system of illustrations for the playful visual language of Go Parents. As a way to bring fun to the brand, we hid smiling faces in each graphic we created. Can you spot them? 😉



It is a symbol of happiness, love, protection and joy. It can also symbolize freedom and migration. Male and female swallows are identical in appearance – perfect for symbolizing that we see all families as equals.


The coming of light is a symbol of birth and rebirth, of awakening. This marks the beginning of a new day, of new hopes and desires. It’s an opportunity to start something great and new.


It’s fun, engaging and constructive and has incredible educational benefits. Children love to make a paper airplane or a boat (yes, they are origami too!).


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