CLIENT:

Matrescência

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A publisher dedicated to informing, engaging and supporting women, mothers and the sweet space where they find themselves. Created by the bestselling author 60 Days of Fog, Rafaela Carvalho.

What we did:

Branding / Print / Packaging / Illustration & Animation / Art Direction/ Website / Social Media / Newsletter / Typeface Design

BRASIL

Typography

The original Matrescência typography arises from the core values of the brand. The Matrescência Display Type is light and feminine. This is reflected in all characters with irregular shapes, conveying the ups and downs of the process of becoming a mother. This composition, consisting of 32 letters plus punctuation, is applied to various brand expressions: packaging, products, and other media.

What the client say

We were looking for a creative team to help us with the company’s visual identity, and we had already worked with 3 other professionals and creative teams without success. It was very important to me that the visual identity and logo were much more than just a beautiful image; I wanted it to reflect a bit of our essence, my identity as a writer, and the message the publishing company wants to convey. I wanted all the feelings, warmth, and support to be there. When they presented the first option, I looked at it and said, “This is it! It’s ready. This is what I wanted. It’s what I’ve been searching for for almost 6 months.” It was wonderful! So much so that Estúdio Amor is responsible for all the visual aspects of the brand. I recommend them to everyone.

Rafaela Carvalho
Rafaela Carvalho
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